A visual identity for Square’s annual seller awards program. A flexible, scalable system was created that will serve as the foundation for years to follow. Custom typography and modular blocks reinforce the themes of building community and connection. A vibrant, CMYK palette is celebratory and editorial. The inaugural launch campaign spanned web, social, and email.
Role: Art Direction, Design
Square Team
Copywriter: Trang Be
Production Designer: Claudia Ng
Design Technologist: Dora Do
Project Manager: Bridget Dodd
