A refreshed brand identity for Square. Elements include a new typeface, color palette, brand architecture solutions, social media system, illustration system and library, and brand guidelines.
Role: Design
Square Team
Creative Director: Eileen Tjan
Design Director: Aaron Poe
Designers: Ashley Corcoran, Philippe Gauthier, Brandon Murray
Copywriter: Justin Whaley
Program Manager: Alicia Cagnoli
Typography: Colophon
Motion: Athletics
